WooCommerce Free Delivery Over Certain Amount: Boost Sales & Customer Satisfaction

Business Apr 4, 2025 26 Add to Reading List

One of the most powerful ways to increase sales and improve customer satisfaction is by offering free shipping. It’s a simple yet effective strategy that encourages customers to buy more in order to qualify for free shipping. WooCommerce, being a versatile eCommerce platform, offers various options to set free shipping rules based on order totals, customer locations, and more.

In this blog, we’ll explore how to set up free shipping over a certain amount in WooCommerce, the benefits of offering free shipping, and tips on how to use this strategy effectively for your online store.

???? What Is "Free Delivery Over Certain Amount"?

WooCommerce Free Shipping Over Amount means that you’ll waive the shipping fees for customers who meet a specific spending threshold. For example, if you set a rule where orders over $50 are eligible for free shipping, customers will only pay for shipping if their total order amount is less than $50.

This strategy helps incentivize higher-value orders and provides an added value to customers, improving their shopping experience.

???? Why Offer Free Delivery Over a Certain Amount?

Free shipping is one of the most popular incentives for online shoppers. According to various studies, 70% of online shoppers expect free shipping, and more than half of them will abandon their carts if they can’t get it.

But why is free shipping so effective?

✅ Key Benefits:

Increased Average Order Value (AOV)
Customers are more likely to add more items to their cart if they are close to meeting the free shipping threshold. This encourages upselling and cross-selling.
Boosts Conversion Rate
Offering free delivery at a specific spending threshold creates an additional sense of value for the customer, which can help convert visitors into paying customers.
Encourages Larger Purchases
With the promise of free shipping, customers often feel compelled to increase their order size to avoid shipping costs.
Improved Customer Satisfaction
Free shipping is often seen as a perk. It creates a positive customer experience and encourages them to return to your store.
Competitive Advantage
If your competitors aren’t offering free shipping, this could be a differentiator that gives you an edge in a competitive market.

????️ How to Set Up Free Delivery Over a Certain Amount in WooCommerce

Setting up free shipping based on the order amount in WooCommerce is easy. WooCommerce allows you to set free shipping rules based on various conditions, including order total.

Here’s how you can set it up:

Step 1: Go to WooCommerce Settings

From your WordPress dashboard, go to WooCommerce > Settings.
Click on the Shipping tab.
Select the shipping zone where you want to offer free shipping (e.g., for specific countries or regions).

Step 2: Add Free Shipping Method

Under the selected shipping zone, click on Add Shipping Method.
Choose Free Shipping from the dropdown and click Add Shipping Method.

Step 3: Set Free Shipping Conditions

Click on the Edit button next to the newly added Free Shipping method.
From the Free Shipping Requires... dropdown, select A minimum order amount.
Enter the minimum order amount required to qualify for free shipping. For example, if you want to offer free shipping for orders over $50, enter 50 in the box.
You can also add a shipping class or exclude specific products or categories if you have special shipping rules for certain items.

Step 4: Save Your Changes

Once you’ve set the threshold amount, click Save changes to apply the settings.

???? Advanced Free Shipping Settings with Plugins

While WooCommerce’s native settings allow you to set free shipping based on the order amount, advanced plugins offer even more flexibility. With plugins like WooCommerce Advanced Free Shipping or WooCommerce Conditional Shipping and Payments, you can add additional conditions to your free shipping rules.

Some advanced conditions you can apply include:

User roles: Offer free shipping only for certain user roles, such as members, loyal customers, or wholesale buyers.
Product categories: Offer free shipping for specific product categories or exclude certain products from free shipping.
Cart weight or dimensions: Offer free shipping based on cart weight or dimensions, ensuring you don’t lose money on heavy or bulky items.
Coupons: Combine free shipping with coupon codes for special promotions.

By using a plugin, you gain more control over your shipping policies and can create a more personalized customer experience.

???? Monitor the Effectiveness of Free Shipping

After implementing free shipping over a certain amount, it’s important to monitor how it impacts your store’s performance. Key metrics to track include:

1. Average Order Value (AOV)

Check if the free shipping offer is increasing the average order value. If it’s not, you may need to adjust your minimum order amount or improve your promotional efforts.

2. Conversion Rate

Track how many visitors are converting into paying customers. If your conversion rate increases after offering free shipping, you know it’s working.

3. Cart Abandonment Rate

If customers are abandoning their carts because of shipping costs, free shipping may help reduce this rate. Track this through WooCommerce analytics or a cart abandonment plugin.

4. Customer Retention

Look at how many customers return to your store after receiving free shipping. If your return rate increases, free shipping may be fostering customer loyalty.

???? Tips for Maximizing the Effectiveness of Free Delivery Over Certain Amount

✔️ Set a Reasonable Minimum Threshold

Make sure the minimum order amount for free shipping isn’t too high. Setting it at a reasonable level will increase the likelihood of customers qualifying and spending more.

✔️ Use Free Shipping as Part of Promotions

You can use free shipping as a limited-time promotion or as part of a sale event to encourage customers to purchase during special offers.

✔️ Display Free Shipping Clearly

Make sure customers know about the free shipping offer early in the shopping process. Display the qualifying amount on product pages or in the shopping cart, so they know how much more they need to spend to qualify.

✔️ Combine with Discounts or Bundles

Pair free shipping with product discounts or bundle offers to make the deal even more attractive.

✔️ Consider Shipping Zones

While offering free shipping nationwide is great, consider offering it in specific regions or countries where your shipping costs are lower. This can save you money while still providing the benefit.

???? Final Thoughts

Offering free shipping over a certain amount is a powerful strategy that can drive sales, improve customer loyalty, and enhance the overall shopping experience. By leveraging WooCommerce’s built-in shipping settings or advanced plugins, you can easily customize your shipping rules to suit your business needs.