How to Optimise Hoarding Signage for Maximum Brand Visibility

Boost brand awareness with optimised hoarding signage! Learn design tips, material insights, and placement strategies to stand out in the UK market.

Business Mar 5, 2025 7 Add to Reading List

Hoarding signage is like a giant business card that shouts about your brand while your project is under construction. Whether you’re launching a new development, promoting an event, or enhancing corporate branding, your signage should be eye-catching, durable, and impactful.

In this guide, we’ll dive into the best strategies to optimise hoarding signage for maximum brand visibility—from choosing the right materials, like aluminium composite boards, to design hacks that make your signage pop.

Let’s get started!

1. Why Hoarding Signage Matters for Brand Awareness

Hoarding signage isn’t just about covering a construction site—it’s a marketing powerhouse. Studies show that 76% of people notice outdoor advertising when they’re out and about. In busy UK cities, where footfall is high, well-designed hoarding can turn heads and drive brand recognition.

Statistic	Insight
76% of people notice outdoor advertising	Your hoarding signage has massive potential for brand exposure.
52% of consumers say outdoor ads influence their purchasing decisions	Hoarding signage can directly impact sales and engagement.
The average Brit spends 1 hour commuting daily	Your signage is a prime opportunity to capture their attention.

✅ Actionable Tip: Make your hoarding bold, easy to read, and visually engaging to ensure maximum recall.

Statistics Disclaimer: The data presented in this section is based on industry surveys and reports on outdoor advertising effectiveness. Actual results may vary based on factors such as location, audience demographics, and design quality. Always conduct local research for the most accurate insights.

2. Choosing the Best Material for Hoarding Signage

Your signage’s durability depends on the material you choose. Let’s compare popular options:

Comparison of Hoarding Signage Materials

Material	Durability	Weather Resistance	Cost-Effectiveness	Print Quality
Aluminium Composite Board	⭐⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Foamex Board	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐
Corrugated Plastic	⭐⭐	⭐⭐	⭐⭐⭐⭐	⭐⭐
PVC Banner	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐

Why Choose Aluminium Composite Board?
Durable: Can withstand harsh UK weather (rain, wind, and even seagulls in coastal cities!).
High-Quality Finish: Produces vibrant, sharp graphics for enhanced brand appeal.
Cost-Effective in the Long Run: Doesn’t require frequent replacement.

✅ Actionable Tip: If you want long-lasting, professional-looking signage, go for aluminium composite board it’s an investment that pays off.

3. Design Tips for Maximum Visibility

A. Make Text Readable at a Distance

Ever walked past a hoarding and had to squint to read it? If people can’t read your message in 3 seconds, they’ll move on.

Font Size Guide for Hoarding Signage:

Viewing Distance	Recommended Font Size
10 metres	3 inches (7.5 cm)
20 metres	6 inches (15 cm)
50 metres	15 inches (38 cm)

✅ Actionable Tip: Use large, clear fonts like Arial, Helvetica, or Futura for easy readability.

B. Use High-Contrast Colours

Colours aren’t just about aesthetics—they impact visibility. Here’s a quick breakdown of best colour contrasts for hoarding signage:

Text Colour	Best Background Colour
White	Dark Blue, Black, Red
Yellow	Black, Dark Blue
Black	Yellow, White, Bright Orange

Pro Tip: Stick to 3 primary colours max for a clean, professional look.

C. Add Strong Visuals and Minimal Text

A picture speaks a thousand words—literally!

Use bold imagery that represents your brand.
Avoid clutter—keep text to a minimum.
Add a QR code to drive digital engagement.

4. Strategic Placement for Maximum Impact

Even the best-designed signage is useless if no one sees it. Here’s where to place your hoarding for the best results:

Best Hoarding Placement Locations in the UK

Location	Why It Works
City Centres (London, Manchester, Birmingham)	High pedestrian and vehicular traffic.
Near Transport Hubs (Tube stations, train stations, bus stops)	Commuters see the signage daily.
Retail Areas	Shoppers are more likely to engage with local business advertising.
Construction Sites	Ensures brand exposure during long-term projects.

Fun Fact: London’s Oxford Street sees over 200 million visitors per year—imagine the exposure if your hoarding signage was there!

✅ Actionable Tip: Position your signage where foot traffic is highest for the biggest branding impact.

5. The Role of Lighting in Hoarding Visibility

Daylight is great, but what happens at night? Illuminated hoarding signage ensures your brand stays visible 24/7.

Types of Hoarding Signage Lighting

Lighting Type	Pros	Cons
Backlit LED Panels	Bright and energy-efficient	Higher initial cost
Floodlights	Covers a large area	Can cause glare if not positioned well
Neon Lighting	Eye-catching, trendy	Less eco-friendly

Pro Tip: LED backlit hoarding is the best option for maximum impact and energy efficiency.

6. Measuring the Effectiveness of Your Hoarding Signage

You’ve invested in hoarding signage, but how do you know it’s working? Here’s how to track its success:

How to Measure Hoarding Signage Effectiveness

Method	How It Works
QR Codes	Track scan data to measure engagement.
Social Media Mentions	Monitor if people are sharing photos of your signage.
Foot Traffic Data	Check if your signage location impacts nearby store visits.
Surveys	Ask customers how they heard about your brand.

Final Thoughts

Hoarding signage is one of the most powerful branding tools for businesses in the UK. Whether you’re promoting a new development, a retail store, or an event, the right design, material, and placement can make a huge difference.

By using high-quality aluminium composite boards, eye-catching design, and strategic placement, your hoarding signage can turn heads and boost brand visibility effectively.

Want expert guidance on creating impactful hoarding signage? Contact Emergency Dentist Exeter today for professional signage solutions that make your brand stand out.

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